On September 27, the World Tourism Day, representatives of tourist organizations in Bosnia and Herzegovina will organize a one-month-long campaign under the title “Smile for B&H,” which will represent a general call for optimism.

The campaign will include a series of presentations and workshops, with the aim of enhancing promotion as an important factor of tourism development and increasing the population's consciousness on the importance of tourism.

The campaign will be organized by the BH, RS and FBH Tourist Boards, the B&H Ministry of Foreign Trade and Economic Relations, the FBH Ministry of the Environment and Tourism, the RS Ministry of Trade and Tourism, the Brcko District Government, RTV FBH and RTRS.